Full-service construction company specializing in commercial and residential development and support projects.

The History & Legacy of George Nice & Sons

The family behind the business, George Nice & Sons, has a cherished history in the Virginia Peninsula dating back to 1921 when the family moved from Nebraska. Generations later, the family has flourished and continues to find success in many areas.

Henry Nice was a part of this move to Virginia and the youngest of six children. He worked as a self-employed carpenter for much of his life, also drawing his own blueprints and teaching his own sons (Henry, Louis, Daniel, Cecil, and George) his trade. As an architect, he enjoyed working with his five sons at Nice Brothers Construction in Newport News. The business built many homes throughout the Peninsula.

Nice Brothers

Henry’s sons created Nice Brothers Inc. in 1958, and together the brothers developed real estate and built homes in the area for over 40 years. They developed and built much in the Denbigh area, including the Nicewood and Beechwood subdivisions.

As home builders and developers, their motto was, “A house a day keeps the banker away!” They closed on 200+ houses a year. The business was prominently known around the Virginia Peninsula in the 1960s and 1970s.

Daily Press Article Feb. 13, 1964

One of the brothers, George Nice, is who you’ll recognize today as the president of George Nice & Sons, Inc.

George did masonry work for nearly 20 years and also learned the construction trade from his father, Henry. He grew his skills further while working alongside his brothers at Nice Brothers, Inc. He’s always worked for himself and in 1984 acquired Sanders Septic System in Hampton.

george nice and sons history

1985, George Nice & Sons, Inc. was officially incorporated with each of his sons joining in.

George Nice continues to lead the business as President of George Nice & Sons, Inc. However, he has passed the business down in ownership and management to his four sons who sit on the board of the company as Vice Presidents. With three generations of family members working for the company, they are proud to continue to hold a reputation for quality and integrity in everything they do.

George Nice and SonsThe Nice name is a recognizable one in this area. Their strong faith, commitment to community, and steadfastness in maintaining relationships have been and continue to be at the forefront of their lives. These values have been preserved in their professional work as well. George Nice & Sons, Inc., has always been people-focused and family-run. Today, the company is proud to offer incredible craftsmanship to customers, unique benefits to employees, employee options for partial ownership, and a solid company culture they live out.

The expansion of the business has resulted from the dedication, consistency of quality, and craftsmanship found in each and every project – large or small – completed along the way. Keeping the business in the family is one way to ensure that every project will receive the level of quality and commitment each deserves. Keeping our customers happy is another.